As part of the restructuring, Dharma is buying out Cornerstone's 45% share in the talent management LLP, gaining all of Cornerstone’s rights and contributions in the venture, according to The Economic Times.
The financial details of the deal were not shared.
The talent managed by the venture is expected to stay with Dharma, which will continue to handle current and future projects, as reported by The Economic Times.
The agency represents film stars like Janhvi Kapoor, Sara Ali Khan, Tiger Shroff, Harshvardhan Rane, Lakshya, Ananya Panday, Siddhant Chaturvedi, and others.
On the financial side, the joint venture's turnover grew to Rs 110 crores in FY25 from Rs 77 crores in FY24, while net profit was Rs 12 crores compared to Rs 14 crores in the previous year, as stated by The Economic Times.
Industry experts mentioned that having full control could help Dharma create a more unified talent strategy, connecting management, training, and development with its film and digital projects.
Dharma Productions CEO Apoorva Mehta and Cornerstone's Bunty Sajdeh did not comment to The Economic Times.
Other industry professionals noted that merging talent management companies could improve coordination in casting choices, long-term career paths, and brand strategies, especially as the creator economy and influencer-led content continue to grow.
Cornerstone will keep operating through Cornerstone Sport and Entertainment and plans to expand its presence in sports, entertainment, and digital talent, as per the report.
Their clients include K L Rahul, Sidhant Chaturvedi, Sania Mirza, Manu Bhaker, and others.
This move also fits with Dharma's broader consolidation efforts.
As reported by The Economic Times, Dharmatic Entertainment merged with Dharma Productions on April 1, 2025, after Adar Poonawalla bought a 50% stake in Dharma for Rs 1,000 crores, helping the studio prepare for its next stage of growth.
In October, source reported that Dharmatic Entertainment, Dharma's digital arm, officially joined its parent company as part of Dharma's plan to "consolidate operations amid the changing entertainment landscape."
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