Lakmē signs Aneet Padda as the new face, bringing fresh energy for Gen Z

Lakmē, one of India's top makeup brands, has chosen Aneet Padda as its new face. This partnership is meant to connect with Gen Z, focusing on beauty that highlights natural glow, skincare-inspired formulas, and self-expression.

Lakmē signs Aneet Padda as the new face, bringing fresh energy for Gen Z  

Photos: Ahaan Panday and Aneet Padda were at Gigi restaurant in Bandra  

Photos: Ahaan Panday and Aneet Padda were at Mohit Suri's house in Bandra  

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For many years, Lakmē has played an important role in shaping Indian beauty trends, featuring both well-known icons and new talents.

 With Aneet, the brand continues this tradition by introducing a new face that fits the changing tastes of today's generation.

Aneet believes in balance.

 She thinks minimal makeup isn't about not wearing anything, but about choosing what feels right. Her style reflects Gen Z's view of beauty as a way to express oneself rather than just hiding. Her approach shows natural radiance with small, thoughtful touches and creative, wearable looks.

Sunanda Khaitan, Vice President at Lakmē, said, "Lakmē has always been ahead of the curve in spotting talent and making beauty conversations.

 With Aneet, we are embracing how beauty is changing from high-coverage looks to easy, expressive, modern makeup that shows how Gen Z wants to experience beauty."  

Aneet Padda said, "For me, makeup isn't about hiding, it's about showing who you are.

 I love makeup that feels simple but still makes an impact. Lakmē's philosophy really matches that balance. I'm excited to work with a brand that inspires creativity and encourages women to try new things and express themselves confidently."  

With this partnership, Lakmē continues to be a leading beauty brand in India, supporting individuality, creativity, and new voices that connect with a new generation.