Trade experts say that Saiyaara’s massive success prove that Kartik Aaryan-Anurag Basu’s next and Harshvardhan Rane’s Ek Deewane Ki Deewaniyat are also at an advantage

After the pandemic, people believed that only big, cinema-worthy movies would do well at the box office. Those who supported this idea thought that if a film didn't have big-screen elements and didn't make a difference whether you watched it on the big screen or at home, it wouldn't attract many viewers. This belief was soon proven wrong, but filmmakers kept making more big-budget action and thriller movies on a huge scale. They didn’t pay much attention to one genre that actually has the most audiences – romance. The success of Saiyaara has shown that there is a huge audience for love stories. In fact, its massive box office earnings show that two upcoming romantic stories could do very well – Kartik Aaryan and Sreeleela's untitled film directed by Anurag Basu, and Milap Zaveri's Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa. 

He added, "Love stories never go wrong. 

We are all emotional beings, and our feelings connect us to someone. That’s why these films move us in the cinema. We smile and cry at the same time. That's why I'm betting on Kartik’s next film, Harshvardhan’s next, and all the other love stories coming up soon. " 

Trade analyst Atul Mohan observed, "Even films like Laila Majnu, Sanam Teri Kasam, Yeh Jawaani Hai Deewani, etc. 

, which did well in repeat showings, were all musical love stories. Meanwhile, the industry made too many action and thriller films. The success of these re-releases and Saiyaara shows that people want romantic movies on the big screen. " 

Taran Adarsh continued, "The makers of Saiyaara had a lot of confidence. 

That’s very important. And the script was held together by great music. I don't usually hum songs, but I kept humming the title track of Saiyaara! " 

Atul Mohan stressed the importance of songs, "This once again shows that music is very important in films. 

We have ignored this aspect. When a song works well, the film definitely gets an advantage. Metro…In Dino also worked because its songs worked, and that indirectly helped at the box office. " 

Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, said, "Kartik Aaryan’s next film will work based on its own merits. 

The people backing it are great. The music should be well-received, as they have recreated the Aashiqui track. The film’s vibe is fresh. Kartik's look is also great. "