As expected, with less than 24 hours left before the releases, the problems are still not solved.
In Mumbai, theatres like Regal, MovieTime Suburbia, PVR Le Reve, Roxy, Eros IMAX, Kasturba, and Nazrana hadn't opened bookings for May 1 by 8:00 am on April 30. Surprisingly, even a three-screen multiplex like Sterling hadn't made plans for the coming week. Advance booking is also not fully open in places like Devgn CineX Mulund, Devgn CineX Thane, Topiwala, MovieTime Malad, Tilak, and Rajhans Ghatkopar.
A source from the exhibition industry told Bollywood Hungama, "This is like a test of fire for us.
We need to allocate shows to Raja Shivaji (in Hindi and Marathi), Ek Din (Hindi), The Devil Wears Prada 2 (English), Patriot (Malayalam), Kara (Tamil), Dhabkaaro (Gujarati), KD - The Devil (Kannada), and other holdover releases. In a city like Mumbai, where there are audiences for many languages, our programming team is working hard and in constant touch with distributors to make sure all films get enough showings."
Meanwhile, holdover releases like Michael and Bhooth Bangla are doing well and also need to be considered.
According to sources, Patriot and KD - The Devil will also be released in Hindi dubbed versions, but bookings haven't opened anywhere in the country yet, probably because of the challenges in sharing showings.
Several cinemas yet to open May 1 bookings; exhibitors face âagni parikshaâ as they struggle to accommodate Raja Shivaji, Ek Din, The Devil Wears Prada 2, Patriot, KD - The Devil and holdover releases.
Raja Shivaji's show requirements
The biggest release of the week in the Hindi-speaking market is Raja Shivaji, and its distributors, Jio Studios, are doing everything to make sure it gets a wide release.
According to the list the studio has sent, exhibitors have been asked to allocate all shows to the film in single-screen cinemas. In 2-screen theatres, they have asked for 7 shows, and in 3-screen multiplexes, 10 shows. In 4-screen theatres, 14 shows of Raja Shivaji are needed. For cinemas with 5 screens or more, 16 shows of the film are required daily. This includes both the Hindi and Marathi versions.
Also, the theatres have been asked to play Raja Shivaji in 4DX and EPIQ premium formats.
Despite these challenges, exhibitors are optimistic because most films are expected to draw a lot of audiences.
The Devil Wears Prada 2 could be a big surprise as advance bookings are better than expected. Patriot, Kara, and KD - The Devil are expected to make a strong start in their local markets, while Raja Shivaji is all set for a big opening in Maharashtra.