No teaser, no motion poster! Sanjay Leela Bhansali plans immersive Love & War launch

Sanjay Leela Bhansali has always liked to do things differently, and it seems he’s doing it again with his new movie Love & War.

Bollywood Hungama has learned that this film, which stars Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, won’t start its promotion with a regular teaser or motion poster.

  

According to an industry insider, Bhansali is personally working on a special promotional material that will be the first look for the film.

The team is planning to release it in August, which will be the start of their promotional campaign.

“The makers are going against the usual way of launching a film.

Instead of a standard teaser or poster, they are making a special promotional item that will be the first time people see the film.It is meant to be an immersive experience, created by Bhansali with his trusted team,” the source said.

This choice matches Bhansali’s style, where every visual detail is carefully designed to make viewers feel connected to the story.

Instead of revealing character posters or a regular teaser, Bhansali is creating an experience that shows the scale, mood, and emotion of Love & War long before the full marketing begins.

Insiders say the special asset is almost ready, with Bhansali involved in every part of its creation.

If everything goes according to plan, audiences can expect to see the first official glimpse of the film in August, giving fans a taste of Bhansali’s big vision.

While the exact format of the asset is still a secret, insiders say it will be more than a simple video.

The goal is to create an event-like reveal that immediately immerses people in Bhansali’s world, setting the stage for what is expected to be one of the biggest Hindi films of the year.

Love & War is the first time Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal are working together on a film directed by Bhansali, making it one of the most talked-about projects recently.

The film has been getting a lot of attention since its announcement, with fans eagerly waiting for any news from the director’s team.

If everything goes as planned, the first look of Love & War could be a big deal, showing Bhansali’s belief that the story starts long before the movie even begins.