Coolie is competing with War 2, which is starring Hrithik Roshan and NTR Jr. in Hindi.
War 2 is set to hit 5000 screens in Hindi, which is a big number. A trade expert told Bollywood Hungama that Coolie is getting a good release in Hindi with about 3500 shows. That's fair for a dubbed film in a competitive situation. However, War 2 is still far ahead with its massive screen count. The Hrithik and NTR Jr. movie is expected to do very well in Hindi, as it's the main choice for non-Hindi audiences.
The competition for movie shows is going on very strongly across the country.
Pen Marudhar is also trying to get some single screen bookings. YRF has announced it will get over 90% of single screens in India, but the bookings for single screens have not yet started. Coolie is trying to get one show per screen, and the single-screen owners are having a tough time deciding between the two.
In the North Indian market, War 2 is expected to have a strong lead because YRF is a big brand there.
But Pen Marudhar is trying to find a way to get some counter shows to attract people on the opening day.
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