Thursday, July 31, 2025

Son of Sardaar 2 explores new screen-sharing strategies amid competitive release week

As the movie is set to release this weekend, Son of Sardaar 2 is dealing with discussions about how screens will be shared. 
PVRInox is trying to get single screens and smaller multiplexes for the film. A trade source told Bollywood Hungama, "PVRInox is asking for all shows from exhibitors who own single or double screen theaters. This is a tough demand, and since the exhibitors have a choice, they are facing a difficult situation right now. "   

One exhibitor, who asked to stay anonymous, said, "PVRInox is both an exhibitor and a distributor, but we can't agree to their request for all four shows in a single screen, especially since Saiyaara and Mahavatar Narsimha are doing well at the box office. 

" Right now, PVRInox is trying to get most of the single screens in India, and the talks are ongoing. "The problem will be resolved, but this time, the advantage is with the exhibitors, not the distributor. Son of Sardaar 2 might have to share screens in single-screen theaters. The times are changing, and today, a film's success depends a lot on its trailer. " 

No comments:

Post a Comment