The phrases from the Bhool Chuk Maaf Legal Series continue. On May 14th, both PVR Inox and Maddock films reached consensus. According to the report, the Rajkummar Rao-Wamiqa Gabbi-Star will be published in cinemas on May 23rd. However, it means that Romcom could be available on Amazon Prime Video in two weeks on June 6th.
Sources say what happened The belief was that Dinesh Vijan would become the soup and he would try the settlement of Court. But the reality was that the producers were ready to fight the incident until the very end. He made it clear that if he does not support the Supreme Court door, he will not be in his favour in Bombay's Supreme Court. That wasn't what PVR expected. They believed that this problem would be resolved in a few days, but Vijan was ready to fight it every month.
The sauce continued. Dinesh Vijan first sought approval for the simultaneous elevation and theatre, but that was not agreed. After all, the parties agree to a court intervention that Bhool Chuk Maaf must first be featured in cinemas, and can then premiere in two weeks on Amazon Prime Video. You can also change to insider for 4 weeks. PVR asked last week to submit the case to Rs. 60 crore damages due to breach of contract. This claim has now been withdrawn.
As expected, the development department was surprised. Trade experts say the standard rule is that a movie should only be a movie for eight weeks. Only then will you be able to arrive on the streaming platform. If the producer rejects this directive, the national chain will not publish this particular film to its characteristics. Many Tamil and Telugu films arrived at OTT in four weeks, and many of these films have not been published in PVR, Inox, or Cinepolis. But this case changes everything. Now, so many Southern filmmakers demand that films be published in national chains, even if they don't follow the eight-week window. Even the producers of small Bollywood movies can use this case.
Experts went on to say that the entire exhibition section of PVR INOX was recognized last week for submitting the case, but the results on May 14th plagued the theater. PVR INOX claims he was able to win and get the Bhool Chuk Maaf in the cinema. But at what cost? The incident was in her advantage. Maddock signed the agreement and designated Bhool Chuk Maaf exclusive theatre approval. So why choose such a decision?
Exhibitors speak
Exhibitor and distributor Akshay Rathi said, "Official statements should still come out. But if a two-week window order is agreed, that is a very false precedent. On the other hand, this type of business scenario is affected. This decision does not affect exhibitors alone. Like Aamir Khan, the actual window is advantageous for everyone in the value chain. Theatre is a great monetarization medium where you roll the ball so that other monetization passes are optimized. So I hope the producers are thinking for a long time, not short myopia anymore.
Distributor and exhibitor Raj Bansal explained that this is no precedent. However, the matter went to court, and the decision was made in this case according to the court's orders. When asked whether other producers could use this case to reduce windows in the theatre pots, he replied: the conclusion in this case came due to a court order.
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