Kartik Aaryan starrer Bhool Bhulaiyaa 3 recovers 90% of costs from non-theatrical avenues; set to turn profitable from Day 1

Prior to its theatrical release, the highly anticipated Bhool Bhulaiyaa 3 starring Kartik Aaryan has already achieved a significant financial milestone. Bhool Bhulaiyaa 3 has been able to recover nearly 90% of its production costs through massive non-theatrical deals, ensuring that it will likely become profitable from the very first day of release.

The movie has secured a thriving Rs. deal worth $135 million for its digital, satellite, and music rights. Sony has secured satellite distribution rights, Netflix has acquired digital streaming rights, and T-Series maintains its partnership by holding music rights. The film's Rs have been nearly entirely covered by this impressive pre-release package. 150 crore budget for the production, leaving only Rs. 15 crore will be recovered from ticket sales.

The film stands a good chance of becoming profitable on its very first day because there is only so little left to break even. The producer of Bhool Bhulaiyaa 3, Bhushan Kumar of T-Series, stands to gain significantly from this financial arrangement. The film is poised for a profitable theatrical run thanks to the substantial pre-release revenue from non-theatrical channels.

The strength of the Bhool Bhulaiyaa franchise, which first won hearts with its blend of horror and comedy in Akshay Kumar's 2007 original and Kartik Aaryan's massive success in Bhool Bhulaiyaa 2 in 2022, is highlighted by this early financial success. Trade analysts anticipate that the third installment will be one of the highest-grossing films of the year as it prepares to release in theaters.

The high demand for Bhool Bhulaiyaa 3 is reflected in the strategic pre-release deals that have been made with major players like Netflix and Sony. The buzz surrounding the film, which further solidifies Kartik Aaryan's star power and the appeal of the horror-comedy genre, has piqued the interest of streaming platforms, television networks, and music distributors.

Fans and insiders alike are eagerly anticipating Bhool Bhulaiyaa 3's box office performance as the film prepares for its Diwali release. However, it is evident that this Kartik Aaryan-starrer is well on its way to becoming one of the most profitable projects of the year, with 90% of its costs already recovered.