Alia Bhatt, the biggest female star of the moment, is back with the Karan Johar-produced and Vasan Bala-directed Jigra to win over the box office. Even though the movie is scheduled to be released on Dussehra, source has learned exclusively that Dharma Productions is already making a profit from the project. According to our highly regarded sources, Jigra was made with a budget of Rs. 80 crores and additional rupees Ten crores were allocated for publicity and print. And the total amount of Rs. Dharma has recouped 90 crores through the sale of digital and satellite rights. Dharma will make a profit from the film's distribution and sales of the music rights. Jigra exemplifies Karan Johar's extraordinary business acumen. A source in the industry told Bollywood Hungama that "he has made a rather multiplex-urban film and fetched record deals for the genre using all his might and goodwill."
Additionally, the source informed us that the concept of Vasan Bhala and Alia Bhatt merging has resulted in high demand for Jigra. Alia's Darlings and Vasan's last film, Monica O My Darling, both did well on Netflix. Karan made this combination a reality, and Netflix agreed to pay a premium of Rs when Karan suggested it. $70 million for Jigra. The producers have obtained additional Rs. "From satellite, 20 crores," the source went on to tell us.
The release date for Jigra is October 11, 2024.
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