"It is Alia Bhatt's home production and moreover, even Karan Johar is the producer," said trade veteran Taran Adarsh. Clearly, the assumptions were immense. The reason a film fails to gain a following is due to its content. Obviously, there are likewise times when certain outer elements become an integral factor. However, the movie had a clear run here. It even came on Dussehra. As a result, the producers are unable to assert that they were disadvantaged or did not receive a holiday release. In addition, it was promoted extensively and was not delayed. The film had everything going for it, but it didn't take off and grow. On Sunday, the film fell when contrasted with Saturday, which is certainly not a decent sign. It makes it abundantly clear that the film's fate was sealed. It's possible that it will collect if it has an open run until Diwali. However, preferably, a film like this ought to have begun with a bang, taking a gander at the star power."
“Jigra was an unnecessary film for the theatrical medium,” according to Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar.
He explained, "The producers want the audience to watch Jigra." The movie is not one that people want to see. Alia Bhatt is without a doubt a household name among Indian theatergoers. She has a good reputation and a devoted following, but this movie did not connect with the general public at the theater. People used to make films like this before COVID, and they could get away with it. Presently, the situation has changed. I have heard that some of the audience members have even liked it. However, this segment no longer regularly attends movie theaters to watch this type of entertainment.
He went on to say, "There was momentum before Covid." Such films would generate Rs lifetime revenue. 125 or Rs. 150 crores in the past, but these movies now frequently struggle to open at Rs. 1 crore. It appeared to be similar to Korean and European films. Films made in Korea by Korean filmmakers ko banane do na Toh aisa nahin chalta if the makers believe they can be influenced in some way by both this and that film.
Taran Adarsh, on similar lines, said, "This happens when you pick an arthouse chief to make a masala film. It is pointless. When making a masala film, you have to do everything possible. You can't have masala and then make it in an arthouse way at the same time. The arthouse directors have this issue. They wish to be objective. They are unaware of the fact that there is a market in India for entertainment. You must go and seduce the masses. That's a significant number of moviegoers. And this is what happens when you ignore them.
A maker said on state of obscurity, "The film catered more to an English crowd, the sort of crowd that lives, inhales, thinks and talks in English 24x7. The topic isn't relevant to the average person, or someone who makes less than Rs. 12 lakhs per year. Jigra did not even try to appeal to this particular demographic, which makes up the majority of moviegoers. It was made for people who made more than Rs. 1 crore and they are not the Hindi film crowd preferably."
"Look at the trend of films working in cinema," Vishek Chauhan said in agreement. Those films are successful, jo aam aadmi ko samaj mein aati hai. One could argue that this is why earlier films like Jigra were successful. My response is - prior, OTT stages had not multiplied that much. Bollywood prevented movies from being shown in theaters for almost two years during COVID. The audience was exposed to a lot of OTT content during these two years.
Additionally, "an audience will want to watch a film that he or she does not get to see at home," he added. Lekin Jigra jaisa 50 movies hai Netflix standard by various female leads and the greater part of them are preferred movies over Jigra. You are not creating groundbreaking films. Additionally, you are jeopardizing a star. You are hurting her box office credibility by making such films. She's having a generally excellent run. Providing her with Jigra, which will cost Rs. 30 crores will be a disappointment. In any case, there are not enough theater stars.
"If you want to make niche, go all out and stun the audience," Vishek Chauhan said, making it abundantly clear that he is not opposed to independent filmmaking. However, because the audience is extremely intelligent, you won't succeed in balancing niche and mainstream.
Vishek Chauhan revealed that Jigra's morning show at his cinema on the day of the release was canceled due to a lack of occupancy. "I played Vicky Vidya Ka Woh Wala Video, it would have gone house full," he continued. "Vicky Vidya Ka Woh Wala Video has performed 20-25% better in our cinemas than Jigra," stated Amit Sharma, managing director of Miraj Entertainment Limited.
It has been reported all over the country that the film starring Rajkummar Rao did slightly better than Jigra. However, in some areas, the opposite was true. Kiritbhai T Vaghasia, who runs The Friday Film multiplex in Surat, said, "The crowd isn't keen on either Vicky Vidya Ka Woh Wala Video or Jigra. Due to a lack of viewers, no Vicky Vidya Ka Woh Wala Video episodes were shown on Sunday. In the meantime, Jigra gained at least some attention. My favorite Rajinikanth film was Vettaiyan: The Hunter, followed by Jigra and Vicky Vidya Ka Woh Wala Video.
He added, "The audience report is not favorable for Jigra." Not a solitary individual has said that he/she has delighted in it completely. In addition, there was no pressing need to watch it. People with spare time went to see it. Like with some films, no one was eager to see it.
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