Monday, August 5, 2024

Box Office: Auron Mein Kahan Dum Tha has hardly any growth on Saturday, Ulajh is better

It was one more dull day for Bollywood as even consolidated assortments of two new deliveries Auron Mein Kahan Dum Tha and Ulajh couldn't cross Rs. 5 crore level. When movies don't open on Friday, it's understandable (though not entirely), but when they don't grow on Saturday, you know where they're going. Even though there is some intermittent relief when something like Bad Newz collects well at least over the opening weekend, it all has returned to square one just a few weeks later. It is so disheartening to see empty houses for Bollywood films week after week.

This is clear from the fact that, despite Ajay Devgn and Tabu being in charge, Auron Mein Kahan Dum Tha has failed completely, with only Rs being earned on the first day. 1.70 crores, with only Rs remaining largely unchanged on Saturday. 1.90 billion. This is so low here, both in terms of absolute numbers and percentage growth. Ulajh is slightly better, but once more, this is only a relative comparison. The movie had started at Rs. 1 crore, whereas Saturday has risen to Rs. 1.70 crores, which represents a growth of more than 60%, is insufficient as well. The Janhvi Kapoor-starrer can hope for weekdays to support its cause now that the onus is on Sunday to see any kind of turnaround. In an ideal world, the collections should have doubled.

Overall, though the price of Auron Mein Kahan Dum Tha at the moment is Rs. 3.60 crores, Ulajh has figured out how to acquire Rs. 2.70 crores. After two days in theaters, neither of the films' combined collections has reached Rs. 10 crores which basically tells the story.

A truly sad situation.

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