Love & War theatrical rights sold for Rs. 300 crores; Ranbir Kapoor, Alia Bhatt, & Vicky Kaushal starrer sets records

Sanjay Leela Bhansali directed *Love And War*, featuring Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, is one of the most highly anticipated movies of 2027.The film is set to come out on January 21, 2027, and it marks Ranbir Kapoor's return to work with Bhansali after 20 years.There was a lot of competition among film companies to get the distribution rights for *Love And War*, with big names like Dharma Productions, Jio Studios, Anil Thadani, and Pen Marudhar all trying to win the deal.

  

A source has learned exclusively that the theatrical rights for *Love And War* have been sold for a huge amount of Rs.

300 crores."It's a global deal, and Pen Marudhar is going to bring out the biggest release of 2027 in January.There was a lot of bidding happening behind the scenes, and Sanjay Leela Bhansali got the best value from Pen Marudhar," a source said to Bollywood Hungama.

The same source added that Pen Marudhar and the people involved in *Love And War* are confident about recovering the theatrical investment and making big profits from the film.

"Ranbir Kapoor is one of the biggest stars of Indian cinema, and with strong support from Alia Bhatt and Vicky Kaushal, *Love And War* is definitely the biggest ensemble cast ever pulled off by Sanjay Leela Bhansali.It deserves the Rs.300 crore theatrical deal," the source said further.

The posters for *Love And War* were released last week and have gone viral on the internet.

Bhansali is now planning to launch a teaser, but it will be released around Diwali with *Ramayana*.