Cinemas have replaced other films like Nayyi Navelli and Prahaar with Jailer 2’s Hindi version.
The response to the film has been so strong that MovieMax decided to show Jailer 2 in the middle of the night at two of its theaters — one in Mumbai and one in Pune.
While midnight shows have become more common since the pandemic, this is the first time a South Indian film has had such shows in the North Indian market, in its original language.Interestingly, midnight shows are usually on weekends, but MovieMax Gold will also show Jailer 2 at 1:45 am on Monday, October 19.
The Hindi version of the film, named Rajini: The Jailer 2, is also doing well.
It earned Rs.2.56 crores on Thursday, October 15, then Rs.2.41 crores on Friday.The earnings jumped to Rs.3.63 crores on Saturday, and it’s expected to cross Rs.4 crores on Sunday.These numbers might seem small, but they are important because the film didn’t show in big multiplex chains like PVR INOX, Cinepolis, and Miraj.This is because of its four-week OTT window, as these chains usually want an eight-week gap between a movie’s theatrical release and its streaming launch.
A trade source told Bollywood Hungama, “At first, Rajini: The Jailer 2 had limited showings because it didn’t play in national chains.
Also, it shared screens with new films like Prahaar and Nayyi Navelli, as well as the successful holdover film Drishyam The Conclusion.However, the response to Jailer 2 has been amazing, while Nayyi Navelli hasn’t done well.Prahaar has good reviews, but it’s mostly attracting an elite audience in multiplexes.”
The source added, “There is huge demand for Rajini: The Jailer 2.
With Nayyi Navelli and Prahaar not performing well, many cinemas have started replacing their showings with those of Rajini: The Jailer 2.”
For example, Mumbai’s Citylight cinema has removed Nayyi Navelli, the Marathi film Sohla, and Drishyam The Conclusion from Monday, October 19.
Instead, it will show two shows each of Prahaar and Rajini: The Jailer 2.The source explained, “Prahaar is a local story that has found an audience in Mumbai, so it has kept some showings in certain theaters where its performance has been good.However, in several places, especially in North India, even Prahaar has lost showings to Jailer 2.”
The growing demand for Rajini: The Jailer 2 is also shown in the increasing number of showings.
On Thursday, the Hindi version had 1,730 showings across the country.This number almost doubled to 3,266 on Friday and then rose to 3,690 on Saturday.
Several cinemas have decided to focus almost entirely on showing Jailer 2.
For example, Maratha Mandir cinema will play three shows of the Hindi version each day, while Kasturba in Malad will also screen three Hindi shows along with one Tamil showing.
The source added, “Rajini: The Jailer 2 can now comfortably continue its theatrical run until Diwali.
Rajinikanth’s previous release, Coolie (2025), earned Rs.34 crores in its Hindi lifetime (it had a release in national chains).Jailer 2 should aim to beat this, which will be a big achievement, especially since it doesn’t have support from national multiplexes.”
An industry insider said, “Monday, October 19, will almost feel like a holiday, while Dussehra will be celebrated on Tuesday, October 20.
Rajini: The Jailer 2 can do very well on both days.Dubbed action films usually do well in Gujarat, but the region hasn’t fully joined in yet because people are still celebrating Navratri.”
Expect to see collections increasing in Gujarat starting from October 20th or 21st.
No comments:
Post a Comment