Alpha Box Office: Has an ordinary first week, aims for Rs. 60 crores lifetime

It has turned out to be an average first week for Alpha, with total earnings of Rs.45.71 crores.The film made Rs.33.48 crores over the weekend, and the entire first week is now just about Rs.12 crores more than that.This shows how badly the collections have dropped.A drop of around 60% in just four days compared to the first three days is a clear sign that the film has been completely ignored by the audience.

The issue seems to be more about the film's content than any negative reaction.

This Alia Bhatt and Sharvari starrer did manage to start off reasonably well.Yes, without the competition from War 2, this could have been the biggest opening ever for a female-led film.Even with that competition, there was some momentum over the weekend.But the film started to lose its grip on Monday, and from then on, it just kept getting worse, even missing out on the usual boost from Blockbuster Tuesday.

Today, Dhamaal 4 has released, and that film is the top choice for the audience.

Even if Alpha had had a stable first week, it would still have been affected by Dhamaal 4.And now, we're talking about a film that's been completely rejected, which means it has very little chance of recovering.Thursday's collections dropped to Rs.2.54 crores, and today the film can at best manage Rs.1.50-1.75 crore.That's a massive drop from the first day's Rs.9.12 crores.

Currently at Rs.45.71 crores, the best-case lifetime for this spy-themed film is now Rs.60 crores, which means it's a major box office failure.