Akshay Kumar and Karan Johar announce Rs 100 crores investment pool for Pitch To Get Rich Season 2

After a successful first season that helped new fashion brands get funding, guidance, and quick business growth, Pitch To Get Rich is coming back even bigger in Season 2.

The Fashion Entrepreneur Fund (FEF), supported by Akshay Kumar, Karan Johar, and a group of top investors and industry leaders like Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia, Sonali Dugar, Manju Yagnik, and FEF Chairman Vagish Pathak, has started accepting registrations for the second season of India's first business reality show that focuses on fashion.

They have announced a big Rs 100 crores investment plan for promising fashion businesses across the country.

This new investment fund is 150% more than what was offered in Season 1, making it one of the biggest funding chances for Indian fashion entrepreneurs.

The show is designed to find and support the next generation of fashion innovators.Founders get not just money, but also help from experienced people, guidance, links to the industry, and long-term support for their businesses.

Season 1 showed how effective the FEF's unique model is.

Many brands that joined the show like Love Kiki, Banana Club, DMO Dot, and others had major successes after participating.For Season 2, FEF is ready to find and support the next wave of fashion entrepreneurs who are looking to grow their businesses and create well-known brands.

Applications are open to founders in different areas such as clothing, shoes, accessories, couture, sustainable fashion, direct-to-consumer brands, and new lifestyle ventures, as long as they have strong growth potential and scalable business models.

Speaking about the launch, Akshay Kumar, Promoter and Investor, Fashion Entrepreneur Fund (FEF), said, “India's fashion entrepreneurs have the talent and ambition to build world-class brands.

Through Pitch To Get Rich, we're creating opportunities for founders to get the capital, mentorship, and support they need to scale.This Rs 100 crores commitment is our investment in the future of Indian fashion.”  

Commenting on the announcement, Vagish Pathak, Chairman, Fashion Entrepreneur Fund (FEF), and Sanjay Nigam, Founder, Fashion Entrepreneur Fund (FEF), said, “India's fashion industry is worth over Rs 10 lakh crore, but there's still a big gap in support for young brands.

Through Pitch To Get Rich, we are building the platform we wish fashion entrepreneurs always had.Season 1 showed that when founders get the right help, amazing things happen.With Season 2, we are making a bigger leap, committing Rs 100 crores to discover and grow India's next generation of fashion success stories.We are not just investing in brands; we are investing in the future of Indian fashion.”  

With more money, higher stakes, and easier access to investors, mentors, and industry leaders, the upcoming season is set to create the next big names in the fashion world.