Instead of selling digital, satellite, and music rights, Namit is keeping all rights close to his chest.
A source informed Bollywood Hungama that Namit received an offer of Rs. 700 crores for both films combined, which is the highest ever offered for an Indian film. However, he swiftly rejected the offer. Given the massive production cost of Rs. 4000 crores, Namit and his team believe that Ramayana deserves a higher valuation as it is a legacy film that will resonate with future generations. They are expecting a Rs. 1000 crore deal from OTT platforms, leaving the remaining Rs. 3000 crores to be recovered through other sources, including global theatrical releases.
The source also mentioned that Namit is confident that the platforms will increase their offers once they witness the film's global appeal.
"It's a film that offers global reach. Rs. 1000 crores for the two films combined is a fair price considering its potential. Namit is holding the rights close and will partner with the right player at the right price," the source added. There is a possibility that he might sell just part one now and hold back on part two until the release of part one, a strategy that the team behind Dhurandhar used.
Ramayana features Ranbir Kapoor, Yash, Sai Pallavi, and Sunny Deol in lead roles.
The film is set for a Diwali 2026 release.
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