Yesterday, on May 15, producers of Bhool Chuk Maaf and PVR Inox announced in a joint statement that the Rajkummar Rao-Wamiqa Gabbi-Star Bhool Chuk Maaf will arrive at the cinema on May 23. media? Some stakeholders in the industry believed that one of the two parties should be waiting for an answer before jumping to the conclusion. However, some believe that both the producer and the multiplex chain have not decided on this aspect of confirming the speculation. There are also claims that OTT theatre windows can last for more than two weeks, and that clear answers can occur in a few days. While everyone was trying to handle this development, another aspect of Bhool Chuk Maaf's publication revealed the provisions of the VPF.
Some sources of trade argue that the manufacturers of Bhool Chuk Maaf must pay virtual pressure fees (VPFs) only if a certain number is exceeded. Otherwise, VPF can withstand. However, certain experts said that producers have a full waiver of VPF regardless of the theatre business. This aspect is important given the controversy that the industry is shaking VPF. What is VPF? Virtual Print Fee (VPF) is the fee to acquire India's large multiplex chain of producers or distributors to cover the costs of updating technology, and should provide a better cinema experience for viewers. On average, this price is 20,000 per screen. For small film chains and non-2K theatres, this fee is being raised by companies such as UFO, Scrabble and Qube, which offer digital film services.
For a long time, producers have argued that VPFs should not be billed indefinitely, but should only be charged for a certain amount of time. Exhibitors, on the other hand, believe that VPF is necessary because there is a cost to play films using the latest technology and there are many benefits.
The issue was commonly known and discussed in 2019 after producer Ronnie Screwborough filed a lawsuit with the Indian Competition Commission (CCI) against PVR, INOX, Cinepolis and Carnival Cinema via VPF. One of the points mentioned in this complaint is that this fee will only be charged from Indian films, and Hollywood films will be released. Interestingly, Dangal (2016), a Bollywood film with Aamir Khan, has been published by VPF since UTV released it under the branding of Hollywood studio Disney. This led to a huge opposition and was included in Ronnie's complaints with the CCI.
Bhool Chuk Maafs 'Zero VPF' Buzz shakes the industry. Probably, it causes rage among combat, independent producers
However, CCI decided it was in favor of multiplexes. Ronnie Screwvala later said in an interview with the Bombay Times: However, no person, company or association supported my complaints.
VPF returned to the news a year later in 2020. At that time, fees were temporarily released from cinemas due to pandemic uncertainty and footstorm reductions. This was when VPF created the news until it led Bhool Chuk Maaf to the spotlight.
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Thus, the story behind VPF has already opened eyebrows and led to distrust over the outcome of Bhool Chuk Maaf. Industrial insider already told Bollywood Hungama: If Bhool Chuk Maaf appears on OTT two weeks after its cinema publication, other producers will also demand similar agreements. Now you can also set precedents for VPF exemptions. A great many producers claim they were suffering and had to pay more than the rupee. 1.50-2.50 crores as a VPF for releasing movies on screens between 1000 and 1500. Independent filmmakers have caused an increase in costs due to this fee. They all can correctly ask multiplex.
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