'Rowdy Rathore' Earns Rs.15.10 crore on Opening Day
Akshay Kumar is back to action films with director Prabhu Deva's 'Rowdy Rathore had a convincing start. The movie has earned Rs.15.10 crore on the opening day, making it the third major opening of all times, after "Agneepath" and "Bodyguard" which released on non-holiday opening of all time.
"Agneepath" and "Bodyguard" box office collection of Rs.25 crore and Rs.22 crore on the first day of their release, correspondingly.
Directed by Prabhu Deva and co-produced by Sanjay Leela Bhansali and Ronnie Screwvala, "Rowdy Rathore" scripts the comeback of Akshay Kumar in a complete action role after seven years. The film finished at a budget of Rs.45 crore and released across 3,169 screens Friday.
"We are thrilled with the incredible opening day collections of 'Rowdy Rathore' across the length and breadth of India. It has notched up the third biggest opening day of all time and the biggest non-holiday opening day of all time," Siddharth Roy Kapur, managing director, Disney UTV Motion Picture, said in statement.
"It is also Akshay's biggest opening day ever. All of us - UTV, Sanjay Leela Bhansali, Akshay, Sonakshi and of course Prabhu Deva are immensely thankful to audiences for helping this film to rewrite box office history," he added.
While centers like Kanpur, Nagpur, Indore, Jaipur, Udaipur and Lucknow have recorded 85 percent standard collections in single screens, multiplexes too have shown cheering occupancy.
The audience respone at multiplexes theaters ranged from average to excellent and at several centers, the tenancy was 55% to 70% and is predictable to grow from evening onwards. The not-too-aggressive begin at plexes might be credited to the information that the advance booking was exaggerated due to Bharat Bandh yesterday [Thursday]. Also, mass-responsive films, typically, have a sluggish start at plexes, but pick up steadily.
"The first day response to the film is phenomenal. We have had 82 percent occupancy, which normally doesn't happen on Fridays. We expect a record number of occupancy over two days," Gautam Datta, COO, PVR Cinemas, told IANS.
"It is a very entertaining film, a typical Akshay Kumar film. The best part is we can see families coming to watch the film. It doesn't cater to a specific audience," he added.
Piyush Raizada of Delight Cinemas of Delhi too says all their shows are going house-full.
"'Rowdy Rathore' is a complete masala movie. People really like the film as it is for the masses. You get a natural smile on your face when you see it. Our shows are going house-full and the film is likely to pick up with word of mouth publicity," Raizada told IANS
Watch audience reaction to "Rowdy Rathore"
e have had 82 percent occupancy, which normally doesn't happen on Fridays. We expect a record number of occupancy over two days," Gautam Datta, COO, PVR Cinemas, told IANS.
"It is a very entertaining film, a typical Akshay Kumar film. The best part is we can see families coming to watch the film. It doesn't cater to a specific audience," he added.
Piyush Raizada of Delight Cinemas of Delhi too says all their shows are going house-full.
"'Rowdy Rathore' is a complete masala movie. People really like the film as it is for the masses. You get a natural smile on your face when you see it. Our shows are going house-full and the film is likely to pick up with word of mouth publicity," Raizada told IANS
Watch audience reaction to "Rowdy Rathore"
